Who does not want more leads?
Every one of us wants more - more customers, more sales, more business leading to more revenue.
It is a good thing for businesses to always be ready to be active and expand in search of more. Whether you are new to the game or have been experienced for years, fresh leads are always welcome to keep things moving forward.
There are various ways to generate leads, enough for you to get confused. Which one works in what situation and for which kind of business is not easy to assess. As everyone out in the market is trying to get more and more leads, the competition is also fierce.
It is very clear that fresh leads are important and without enough leads your sales pipeline will dry up, and your business will struggle.
We will share 10 tried and true strategies to help you find more leads and grow your business. Let's start…
What is Lead Generation, and What Are the Strategies To Use?
Running a business without any new leads is like running on an empty road. Your business's growth will stall if you are finding new customers constantly. Lead generation is the process of finding interested people and converting them into potential customers. It is essential to keep your sales pipeline full and make sure your business keeps moving forward.
To keep up with the sales pipeline, there are several digital marketing strategies for lead generation to follow. There are two main types of strategies: inbound and outbound.
Inbound strategy: Under this strategy, the target is to attract people by offering helpful content. From blog posts, and videos, to social media, you give valuable information that makes them want to learn more about your products or services.
Outbound Strategy: With this strategy, businesses can reach out to targeted audiences directly. Outbound tactics allow you to contact potential customers who might not yet know about your existence through cold calls, emails, and direct mail.
However, the best strategy is the mix of both as per the business niche and requirement. Personalize your lead generation strategy as per your specific needs and market trends.
Know Your Market and Audience - The First Step
There is one thing that you cannot skip: defining your target market and ideal buyer. Before diving into lead generation, it is an essential step.
Think about it like this: If you do not know who you're trying to reach, how can you connect with them effectively? The idea of "targeting everyone" does not sound to be a sensible approach.
Let's understand this in a simple way:
1. Define Your Market
- What industries are your target?
- Are you in a B2C or B2B business?
- What size businesses are ideal for your product (small, medium, large)?
- Do you serve specific geographic locations?
- What challenges or problems does your market face?
2. Define Your Audience
- Who handles the budget and champions the decision?
- Who makes the final decision to buy?
- Who will actually use your product or service?
- What roles or titles are typically involved?
- What are their goals, and what challenges do they face?
- How can your product solve these issues?
- What objections might come up?
- What's the typical buying timeline?
10 Proven Strategies for Lead Generation
1. Create Landing Pages That Turn Visitors into Customers
A landing page, where visitors land through most of the lead generation strategies, must have the potential to convert prospects into leads. It is designed with a clear goal in mind - encouraging them to take a specific action, whether it is signing up, filling out the form, or making a purchase.
The page should be simple creative yet to the point for avoiding distractions and focusing on the completion of the goal.
Why It Works - Clear messaging and a strong call-to-action (CTA) guide visitors smoothly toward what you want them to do. This focused approach increases the chances of turning visitors into leads.
2. Attract the Right Customers with an Inbound Content Marketing Strategy
Craft content that directly speaks to your audience's interests and challenges, providing them with the information they are looking for instead of product-pushing. Simply Inbound content marketing targets to create and share valuable content that entertains or/and educates the targeted audience. It includes blogs, e-books, social posts, and videos
Why It Works - With this content sharing brands can build a trustworthy image while effectively educating the audience about the products. This strategy has the potential to bring traffic and generate qualified leads.
3. Try Pop-Ups and Sticky Bars To Get Attention
Websites have only a few seconds to catch visitors' eyes. Pop-ups and sticky bars get attention and inform the audience. Pop-ups are small windows highlighting offers or news or gathering mail when someone lands on your page. While sticky bars stay in place, guiding users to take action without losing focus.
Why It Works - Pop-ups and sticky bars create an emergency among visitors to take action. For example, A pop-up drops instantly when someone visits your website, highlighting "BUY BEFORE 30th - Get 20% OFF".
4. Be Active on Social Media for Fresh Leads
Continuous scrolling phones and staying updated on social media feeds have become a part of daily life. People are always looking for something interesting, make sure your business is a part of what they see. Social media lets you connect with the audience in various formats such as posts, videos, and stories. Paid ads even allow you to reach exactly the people who are most likely to buy from you.
Why It Works - With the ability to target specific audiences, social media makes it easy to reach people who are interested in what you offer. It's a cost-effective way to connect, engage, and grow your business, plus the creativity.
5. Run Targeted PPC Ad Campaigns
PPC (Pay Per Click) is an effective way to show your business to the right people quickly. People who are actively searching for products or services like yours will get to know about your business. Whether it's on search engines or social media, PPC ads are designed to grab the attention of your ideal audience and send them directly to your website.
Why It Works - With PPC, you get instant exposure to people who are already interested in your services or products. You can see exactly what's working and refine your campaigns for better results, making it an efficient way to grow your audience.
As we know business seeks continuous growth which needs active lead generation and there are several techniques for lead generation. Here we talked about the 5 strategies and rest will keep talking in the next one. So wait up for the part -2.
Meanwhile, If you are looking for expert help with online marketing, reach Microbits a digital marketing agency in Lebanon. We with our experience of years can help you to grow your business and build your brand image.
