A stage is set, lights are on, music is on fire, but the crowd is not cheering!!!
This is what social media looks like without a proper plan or strategy.
Your brand is authentic, and the content promoting it is also solid, but if it does not reach the right audience, what's the use? There will be zero results and no impact.
A strong social media strategy helps you stand out and make sure that your brand does not blend in the background. It is about strategizing every post that engages, reaches the right audience, sparks conversation, and turns followers into loyal fans.
This blog will guide you through the key steps to build a social media strategy used by top social media companies in Lebanon that does not just exist but also makes an impact, also. Get your brand ready to take the spotlight -
Know Your Audience - Who is in the Crowd?
Would you play rock music for a crowd loving jazz music? No, right? The same goes for social media.
It is important to know who is in the targeted audience and who is consuming your content. Are they Gen Z TikTok fans looking for fun, fast content? LinkedIn professionals searching for industry insights? Or Instagram-loving millennials who engage with eye-catching visuals?
Here's how to find out who they are:
- Check social media insights See who follows what. Platforms like Instagram, Facebook, and Twitter show details about your followers, such as their age, location, and interests.
- Look at your competitors Check on what type of content your audiences engage with and see who follows similar brands. This can give you a good idea of how to categorize your brand's preferred audience.
- Ask your audience Polls, surveys, and Q&As are great ways to get direct feedback from your followers.
Pick The Right Stage - Perform Best For Your Brand
Not every stage is set for every performer, there are some specifications. The same goes for social media; selecting the right platform is an important step in reaching the right audience.
Not all platforms work for every style of brand or campaign. Here is a simple guide to help you decide:
Instagram & TikTok
- A crowded hot stage for Gen Z and young millennials who love creative, fun, and visually appealing content. If your brand is fun, focused, and trend-focused, these platforms are a great fit.
Twitter/X
- Home to a mix of people, news enthusiasts, journalists, and opinion leaders. It is a perfect place for quick updates, trending topics, and real-time conversations. If your brand shares news and opinions and engages in discussion, this is your stage.
LinkedIn
- A hub for professional networking, career advice, and exclusive industry insights. This is a platform for professionals, entrepreneurs, and companies looking to network and share industry knowledge.
Facebook
- A much diverse platform but more popular among Gen X and older millennials. It's great for building a community, sharing longer posts, running ads, and engaging with followers through groups.
YouTube
- A popular choice for consuming video content from all age groups, from Gen Z to millennials. If you want to educate or entertain your audience with video content, this is the right stage.
Craft Your Setlist - Creating Engaging Content
A good concert keeps the audience upbeat throughout the time, from start to end. Social media should do the same for your brand. A smart mix of fun, engaging, and informational content keeps the audience hooked.
Follow the 80/20 rule to create a good balance:
80% engaging, entertaining, and useful content - This includes fun posts, informational posts, and interactive posts that people enjoy.
20% promotional content - Showcase what you sell without overwhelming your audience through special offers, product highlights, and ads.
Content Ideas for Better Engagement
BTS Videos
- Show the insides of your brand and the process behind your services or product.
Live Sessions & AMAs
- Interact with your audience in real-time and answer their questions live on Instagram Live or Twitter Spaces.
Interactive Content
- Host occasional polls, quizzes, and challenges, to make followers feel involved and valued.
User-generated Content
- Share what your customers think about your brand to generate credibility.
Example:
A coffee shop can post fun videos about making latte art (engaging content), ask followers to vote for their favorite drink (interactive content), and then share a limited-time offer on their best-selling coffee (promotional content).
Stand Out with Paid Ads and Influencers
Going with relevant content is okay and important, but sometimes you need an extra push to reach the wider audience. That is where paid ads and influencer marketing come into play.
Use Paid Ads
- Target the right people based on their interests and location.
- Run an A/B test on different versions of your ad to see what works best.
- Invest in platforms where your audience invests their time, such as popular platforms like Facebook, Instagram, and TikTok, for better results.
Work with Influencers
- They collaborate with micro-influencers, who have small but engaged and loyal followers.
- Pick influencers who match your brand's style and values.
- Let them create content in their own way to keep it real and authentic.
Track Your Hits - Measure and Optimize
Social media success does not happen by chance. It requires a proper strategy and a detailed check on what works and what does not. Fine-tuning your strategy on the basis of past hits and flops paves the clear path for future strategy.
What To Track?
Engagement – How many likes, comments, and shares do your posts get?
Reach & Impressions – How many people see your content?
Conversions – Are people clicking your links or making purchases?
How To Track? (Tools To Help You)
Google Analytics – Tracks website visitors.
Social Media Insights – Shows post-performance.
Hootsuite & Sprout Social – Helps manage and analyze data.
Make Your Brand Memorable with Social Media
A good song makes a sweet spot in a listener's head, and a good social media presence does the same. Create a memorable and unique image of the brand in the audience's head with engaging, creative, and trendy content.
Now is the right time to take action! When almost 66% of the people out there are online, and most probably scrolling any social media platform. Start using these strategies to set a stage and gradually showcase the best of your brand in an attention-grabbing way.
Microbits, a social media marketing company in Lebanon, knows how to make brands shine online. Let's work together to create a winning strategy! Reach out today to learn more.
